There is many things that can inspire us. Behind our newest collection is a mix of the old and the new.

When we first came across the idea of a new collection, we knew that we wanted to make them more simple, more elegant and more value for your money. 

To get inspiration we walked up and down the streets of Copenhagen and wore down anything that caught our eyes. For days and days we kept coming back. After several months we had gathered enough inspiration and knew what how the new collection should look.

For you to see our idea, imagine standing at the Copenhagen Food market looking over the water. Here you have the Copenhagen Opera House on one side and the Queens Palace on the other side along with the old buildings. This sight on a calm sunny day, gave us the best inspiration we could ever dream of. This is the mix we wanted in our new collection.

This mix combined with the clean lines in Scandinavian design creates the backbone of the NORDIC360 collection.


TIME IS YOURS - is what we believe in. It is what our brand is build around. Time is yours means so much more than just the words, time is something you have, enjoy it. And with our newest collection we want you to have a lifelong joy with a J&M watch, therefore we offer a lifetime warranty on the NORDIC360 Collection. 

THE RED SWEEP HAND - is once again in play and has become one of the key elements in the new collection. The red sweep hand and the new cool red details stands for the passion and fiery soul in all human beings.

CRYSTAL SAPPHIRE GLASS - we have something new this time. We wanted more quality in new collection as symbol for the strong and robust side of Copenhagen. Therefore the J&M NORDIC360 collection has sapphire glass in all watches. To match this the watches also have a water resistance of 5 ATM.

You can't control time, but you can manage it. Do it with your very own J&M watch.

THE J&M NORDIC360 M series

THE J&M NORDIC360 W series

Right now this collection can be bought on Kickstarter. We need your support.



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